Tag: Retail and Consumer Goods

Black Friday from a 3PL

e-Commerce fulfillment in a state of the art retail facility.

Most of us know what Black Friday looks like from the perspective of a consumer; sales and jaw dropping deals, crowded stores and extended shopping hours. Perhaps the lesser known Black Friday perspective is that of the Third Party Logistics (3PL) provider. For the provider and their team on the warehouse floor, it requires weeks, if not months, of preparation prior to the shopping holiday and countless hours of work afterwards to ensure orders are shipped correctly to both the consumer and the retailer. As e-commerce continues to grow in popularity, 3PL providers must amend their e-commerce fulfillment practices to the ever changing environment. Read the full article…

Customer Experience in the Supply Chain

customer experience

With a variety of product options available through multiple buying channels, the modern retail consumer now has more choices than ever before. with all of these choices, come changes to the way goods are sold to consumers, by retailers. One of these changes has to do with customer experience. Similar to, but different from customers service, customer experience is unique to your brand, carrying both a tone and an image specific to your company. In addition to becoming an important part of the consumer facing aspect of retail, it is also an important way for service providers to build a relationship with both existing and potential customers.  Read the full article…

Holiday Season Success Powered by Omnichannel Perfection

the importance of omnichannel

Each year it seems as though the ramp-up to holiday season starts earlier for merchants, as they truly understand the impact that strong (or poor) seasonal performance can have on their bottom line. Survey’s show 69% of both in-store and online sales during the holidays went to omnichannel retailers. That’s a reminder for all merchants to dedicate time pre-holidays to implement ways to engage with and sell to consumers through physical and digital channels. Read the full article…

How Your Product’s Packaging Speaks to Millennials

unboxing experience

With constant technological influences, millennials have close to infinite resources within their grasp. Instant access to information, images, video and media means they can find almost everything online, especially when it comes to shopping with the average millennial spending an hour shopping online per day. What does this mean for your company’s product packaging? Does this mean your product’s packaging is no longer an important consideration increasing your product’s value? Read the full article…