Tag: B2C

MorphCostumes Case Study

MorphCostumes: Morphing from start-up to international e-commerce retailer BACKGROUND | Printer Friendly PDF Great ideas start anywhere, including during après ski refreshments and out-of-the-box costume brainstorming. From there,… Read more »

The Battle of the Supply Chains

Competition between retailers is no longer between brick and mortar stores, rather lives in the efficiencies of their supply chains.

In the world of google, where there are more than 3,000+ books published and more text messages exchanged every day than the population on the planet, the days have gone when it was good enough as a retailer to be just good.
Not good enough anymore. No room to be second best.
The world has changed. Knowledge is no longer a sacred cow as information is in the hands of all, freely available. How does one cut through all this clutter and give it some sort of meaning is a key challenge? Read the full article…

White Paper: The e-Commerce, m-Commerce and Omni-Channel Effect

Omnichannel platforms for e-Commerce and m-Commerce shopping.

The Internet revolutionized how people form and foster relationships. For years, companies have sought to translate this unprecedented customer connectivity into business success. Today, online and mobile commerce gives consumers the satisfaction of a quick and effortless shopping experience. In turn, this has transformed how companies manage their supply chains, since inventory availability and shipping times severely influence customer purchase decisions. Read the full article…