Tag: e-Commerce

How Your Product’s Packaging Speaks to Millennials

unboxing experience

With constant technological influences, millennials have close to infinite resources within their grasp. Instant access to information, images, video and media means they can find almost everything online, especially when it comes to shopping with the average millennial spending an hour shopping online per day. What does this mean for your company’s product packaging? Does this mean your product’s packaging is no longer an important consideration increasing your product’s value? Read the full article…

Thinking Inside the Unbox

The Unboxing Experience

Consumers today judge businesses on many things beyond product performance. Unboxing, for example, is now part of a consumer’s everyday experience. That means daily opportunities for your brand to make a positive impression. Read the full article…

The 3 Key Principles of a Seamless Supply Chain

supply-chain

Businesses today are seeing their traditional supply chain practices disrupted by the Internet of Things (IoT), 3D printing, implantable technology, connected homes, automated workforces, smart decision support systems, robotics and more. And in today’s tech-savvy, Uberized and Amazon-impacted world, consumers are increasingly demanding a personalized, consistent and seamless experience across retail, online and mobile, requiring companies to rethink their supply chains. Read the full article…

Macy’s Focuses on OmniChannel Customer Engagement

One of the things Gennette plans to do is make Macy’s a “significantly different retailer” in the future in the way the company operates and its approach to the marketplace. “Customer shopping preferences and patterns are evolving rapidly,” Jim Sluzewski, Senior VP of Corporate Communications & External Affairs, told Loyalty360. “Today, we are doing more work than ever on data analytics to understand this evolution and ensure we are well positioned to serve customer needs in both the short- and long-term. Read the full article…

Supply Chain Visibility Critical To Omni-Channel Ops

Supply chain visibility enables seamless shopping experiences and provides tools to track omni-channel vendor performance.

While knowing what inventory is where at any given point is perhaps the defining element of supply chain visibility, it’s actually only one facet of this critical capability, according to Greg Holder, CEO and founder of Compliance Networks. Visibility that stretches back to suppliers and across to third-party trading partners provides retailers with the ability to track and rate vendor performance while also providing the data to support smarter, more timely decisions around merchandise management, inventory levels, and cash utilization. Read the full article…