Tag: retail

How Your Product’s Packaging Speaks to Millennials


With constant technological influences, millennials have close to infinite resources within their grasp. Instant access to information, images, video and media means they can find almost everything online, especially when it comes to shopping with the average millennial spending an hour shopping online per day. What does this mean for your company’s product packaging? Does this mean your product’s packaging is no longer an important consideration increasing your product’s value? Read the full article…

Thinking Inside the Unbox


Consumers today judge businesses on many things beyond product performance. Unboxing, for example, is now part of a consumer’s everyday experience. That means daily opportunities for your brand to make a positive impression. Read the full article…

White Paper: Returns in the Retail Supply Chain with a Specific Focus on e-Commerce

retail supply chain.

In recent years, the rise in e-Commerce sales has led to an increase in the amount of items returned. A 2015 study conducted by the National Retail Federation, revealed that on average 8% of goods purchased were returned, adding up to nearly $260 billion dollars1 in product. This increase in returns created a challenging situation for retailers and an opportunity for their 3PL providers. This white paper will explore the impact of e-Commerce on reverse logistics, highlighting the customer driven process at the distribution center level. Read the full article…