Thinking Inside the Unbox

Consumers today judge businesses on many things beyond product performance. Unboxing, for example, is now part of a consumer’s everyday experience. That means daily opportunities for your brand to make a positive impression. Read the full article…

Industry Forecast: 2017 Life Science Trends

Dr Steven Bradshaw makes 3 top predictions for what he expects to see happen in the life sciences industry during 2017. These predictions include pricing and payment hurdles being overcome with innovative schemes and patient services, as well as the biosimilar space benefiting from increased efforts towards stakeholder education. Read the full article…

The 3 Key Principles of a Seamless Supply Chain

Businesses today are seeing their traditional supply chain practices disrupted by the Internet of Things (IoT), 3D printing, implantable technology, connected homes, automated workforces, smart decision support systems, robotics and more. And in today’s tech-savvy, Uberized and Amazon-impacted world, consumers are increasingly demanding a personalized, consistent and seamless experience across retail, online and mobile, requiring companies to rethink their supply chains. Read the full article…

Macy’s Focuses on OmniChannel Customer Engagement

One of the things Gennette plans to do is make Macy’s a “significantly different retailer” in the future in the way the company operates and its approach to the marketplace. “Customer shopping preferences and patterns are evolving rapidly,” Jim Sluzewski, Senior VP of Corporate Communications & External Affairs, told Loyalty360. “Today, we are doing more work than ever on data analytics to understand this evolution and ensure we are well positioned to serve customer needs in both the short- and long-term. Read the full article…