Tag: Specialized Packaging

How Your Product’s Packaging Speaks to Millennials

unboxing experience

With constant technological influences, millennials have close to infinite resources within their grasp. Instant access to information, images, video and media means they can find almost everything online, especially when it comes to shopping with the average millennial spending an hour shopping online per day. What does this mean for your company’s product packaging? Does this mean your product’s packaging is no longer an important consideration increasing your product’s value? Read the full article…

Thinking Inside the Unbox

The Unboxing Experience

Consumers today judge businesses on many things beyond product performance. Unboxing, for example, is now part of a consumer’s everyday experience. That means daily opportunities for your brand to make a positive impression. Read the full article…

The Big Chill: 10 Trends in Cold Chain Logistics

Cold chain operators / a cold chain 3PL operates in a warehouse designed for cold chain logistics.

With its capital-intensive equipment, strict temperature requirements, and energy dependence, the cold chain has always been a demanding logistics segment. Now the sector is grappling with additional challenges—from increases in the sensitivity, quality standards, and volume of many of its goods, to continually mounting regulations. Read the full article…